WHY MOODY FOR LPL
Moody has experienced success in the IBD and RIA channel, having raised over $725,000,000 in equity through its various real estate programs. We know our experience will translate favorably into the LPL system for two reasons:
- Breadth of Experience and Real Estate Expertise of the Sponsor
- The High Quality Sales Team Assembled from Moody Securities
Moody National Companies was founded as Moody National Mortgage Corporation in 1996. Since that time, Moody has evolved into a full-service commercial real estate firm with over 1,200 employees within several divisions, described below. It’s important to note that of all the accomplishments listed below, we are most proud of receiving the ADISA ACE Award for the Sponsor of Excellence. This award, which is voted on by industry peers and competitors, recognizes one sponsor that displays an “achievement of excellence” with the highest ethical standards and best practices in the industry.
Moody National Mortgage Corporation provides debt, equity, and structured financing. To date the company has closed over 200 transactions in 40 states representing $1 billion. Awards, milestones, and recognitions include the following:
- Closed over 200 transactions
- Completed transactions in 40 states
- Secured approximately $1 billion in debt, equity, and structured financing
- Awarded top producer for Merrill Lynch
- Awarded top producer for Goldman Sachs
- Pioneered the transition from a correspondent model to a client-representative model
Moody National Development Company, L.P. develops world class properties through meticulous attention to detail with an uncompromising commitment to quality. Sample developments include the following:
- Hilton Garden Inn Frisco, Texas – a 102-room hotel in the prestigious Dallas suburbTOPS Red Oak Medical Office – a high-tech medical office building located in Northwest Houston
- 7575 Kirby – 176 luxury condominium project located in Houston’s Texas Medical Center
- Marriott Courtyard in Houston’s Texas Medical Center – 197 room hotel in the largest medical center in the world
Moody National Management L.P. provides professional property management services designed to maximize operational efficiencies while delivering a quality environment for tenants and favorable investment returns for investors.
- Stephen Woods, Vice President of Management, won the Building Owners and Managers Association’s “International Office Building of the Year”
- Managed 3,706 multifamily units
- Managed 67 hotels
- Managed approximately 1.2 million square feet of office space
Moody National Realty Company, L.P. and its affiliates have sponsored 47 privately offered real estate programs and one publically registered program for a total capitalization of approximately $1.8 billion. In addition, Moody National Realty Company, L.P. and its affiliates have acquired approximately 65 hotels throughout the United States.
Moody National Title Company, L.P. plays a critical role in the real estate transaction due to its involvement from contract to closing. The company is underwritten by Fidelity National Title Company and Old Republic National Title Insurance Company. Fidelity National is the second largest title company in the nation.
Moody National Insurance Agency, LLC is currently providing coverage for assets in excess of $1 billion. By capitalizing on economies of scale and relationships with the premier insurance providers, it offers world-class Property and Casualty insurance at the lowest available market premiums.
Moody National Advisor II, LLC serves programs sponsored by Moody National Companies, including Moody National REIT II, Inc. This entity is responsible for the day-to-day activities of Moody National REIT II, Inc., as well as for implementing its investment strategy. In addition, this entity is active in a wide range of real estate investing – including research, identification, due diligence, acquisition, and disposition.
Marketing to LPL Advisors
While Moody is founded upon an unwavering commitment to real estate expertise, we also recognize that the ability to raise the funds necessary to implement our investment strategy is vital because there can be no successful returns without first raising the equity. To that end, Moody Securities has assembled a nationwide, talented team of wholesalers dedicated to distribute Moody’s real estate offerings. Please see territory map for details of the territories.
Training is critical because Moody is first and foremost a real estate company. As such, we require all of our executives and key personnel to be well-versed in real estate, and our sales and marketing teams will be no exception. Therefore, in order to qualify for the field, each wholesaler must first be thoroughly well-versed in the product offerings, culture and experience of the Sponsor, alternative investment industry trends, and U.S. commercial real estate market data.
As Moody expands its Selling Group, each territory team commences a two-phase rollout plan for their respective regions, a process which is based upon production, historical relationships, and geographical criteria. This process allows sales teams to implement sales visits and follow-up calls with optimal success ratios. The first phase in this process involves seeking success with the following groups: the registered representatives and advisors of the selling group in larger offices that already understand and sell the non-traded REIT product, offices in which the team has a prior relationship in place, and offices that are located in the major metropolitan areas of the sales team’s territory. In phase two, each team seeks to develop relationships with reps and advisors that are not as experienced in alternative investments and real estate products. Our goal is to take traditional equities experts and transition their mindset on alternative/real estate investments from what they previously considered unnecessary into an important component of asset allocation.
Educating LPL Advisors
Irrespective of familiarity with REITs and other alternative investments, all advisors are strongly encouraged to attend one of our monthly “Moody U” Training events.
The Moody U program is the backbone of the Moody marketing process, creating more informed professionals who understand both our product and the real estate landscape as a whole. Our Moody U strategy is simple. More frequent Moody U meetings with a select few advisors. At each monthly meeting, we train approximately 12-15 registered reps and advisors on Moody, U.S. real estate dynamics, and our acquisition strategy. We intentionally maintain an intimate training group size because we value each advisors’ time and want each attendee to leave the training with every one of their questions answered from the interaction derived from the executive management team. Historically, we have found this to be a highly beneficial strategy for each advisor to obtain the most quality education for the time period in which they are able to spend at our Moody U training.
